Practical examples to capture more leads on your digital platform
If you have a SaaS platform, a marketplace, an online course or any kind of digital platform, we show you 5 examples and 3 extra tips to capture more leads and win customers.
5 practical examples of lead generation
All these examples can be created with the GetConver tool in 2 minutes. Create your account here and try it free for 14 days.
#1. Fixed bar with button for your landing pages
When your visitors are reading one of your landing pages -especially where you explain what you do, how it works…- and they have scrolled 40%, GetConver launches a fixed bar with a button to register on your platform.
An example of the catcher created with GetConver on the digitalcontent.pro/es/plataforma/ landing page.
#2. Convert your blog traffic into registrations
Get visitors to your blog to end up registering on your platform and improve the ROI of your content marketing. It is usual for a blog that a very low percentage of visits are converted into registrations on the platform. This can be improved by displaying the right notification at the right time. To do this, you can create a “Call to action” type notification and configure it to be displayed when the user has been reading your articles for at least 10 seconds.
It is important that this time elapses before the notification is displayed because, as a general rule, a new visit closes all modals, pop-ups and notifications that appear as soon as you arrive on a website (as is often the case with the cookie warning). Therefore, if you wait a little while, the notification will have a much greater impact on your user than if you show it to them right when they enter.
Another very important key: you must create content that interests your potential customer. If you create content just to bring more and more visits without thinking about who it is directed to, you will not get more leads or registrations and this method will not work.
An example of a CTA on Publisuites blog created with GetConver:
With a CTA you can ensure that your investment in content marketing and SEO generates leads for your platform.
#3. Telephone or e-mail collector
Place in your pricing page or in your transactional pages a phone or e-mail capture. Show it when the user has been there for at least 30 seconds to get their attention when they have had time to read and are more interested. An example of a telephone pickup:
#4. Promotional coupon for new users only
Create a flash coupon to be shown in the landings destined to information for new users. This way you can encourage them to register and try your platform with a welcome discount.
#5. Recruiter for events, webinars, live events, etc.
Generate a sense of urgency with a countdown sensor. If you are going to hold a webinar or any other type of training that may interest your visitors, create a countdown capture to sign up for the event and get new leads.
3 extra examples to boost your digital platform
There are more options to increase your registrations indirectly. Demonstrate the popularity of your platform with testimonials, educate your users with how-it-works videos and build trust by being approachable.Extra #1: shows testimonials from real people
Add testimonials from your customers. If they can be people known in your sector, so much the better. In this way you will generate more confidence. Add your image, your rating and comment. If possible, try to leverage testimonials that highlight your strengths or value proposition: An example of testimony:
Extra #2: train your visitors and turn them into users
Within your informative pages you can show a video so that your new visitors can see more clearly how your platform works. An example of Publisuites, showing a novelty in the platform and how it works:
Extra #3: build trust even in your legal notice
You can combine all options, mix all notifications, show them when you want, where you want. There are 24 types of notifications in GetConver that, combined with your creativity, can give you hundreds of options to get more leads for your digital platform.
